Tips On Drafting A Company Profile

 Drafting a Company Profile is not a particularly daunting task unless your audience comprises of venture capitalists and investors who either intend to pump in a sizeable amount of funds into the organization or are looking to acquire the company. That being said, the profile of your company is the single most important document that will offer your partners, investors, suppliers etc. with relevant information about the company's current state and future plans. So, it is no doubt an integral part of the organizations marketing strategy and having a well written profile will certainly go a long way in establishing the credibility of the organization.

Company Profile Format:

Heading and Introduction:

The heading of the company should include the phrase "Profile of Popular Media Publicity". The opening paragraph should contain a brief description of the company and what it does, followed by a small section describing the history of the establishment, the sector that it operates in and the types of products or services that it offers. The company's website will prove to be the best resource for this section of the profile.

Example: Popular Media Publicity is a provider of training solutions and products specifically aimed at the corporate sector. Since its inception a year ago, the company has amassed a loyal clientele comprising of 3 Fortune 100 companies and some of the largest organizations in IT/ITES and Retail. Although ABC started off with custom Human Resource Development Solutions, it has diversified from its core services into HRD products and custom tools.

Company Contact Information and Other Vital Details

Right after the introduction, it is time to launch into the details; these are the cold hard facts about the company, so there will be a lot of numbers. This sections start with the contact details of the organization including information about the branch offices and their addresses.

The financial information is next line; facts that need to be included in this section are:

  • Total capital
  • Recent Revenues
  • Recent profits
  • Profits for the previous year or quarter (whichever is applicable)
  • Historical growth of the company's revenues
  • Comparison of the venture to the financial performance of the other companies in the sector.

In case of a start up, only the capital, assets and the projected profits should be mentioned as historical data or even profits for the previous year may not be available. The assets section should include the cost of any leased or owned business premises that is solely used for commercial purposes.

While a house used as an office cannot be mentioned as an asset; if a specific section of the home is being used solely for business activities, this can form a part of the company's assets. The section can also include other overheads such as depreciable assets like furniture, computer etc. Specific items do not have to be mentioned; simply calculate the value of the assets, stating it under the head; "assets".

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